Den ultimata förkortningslistan

1-2-1 - personliga erbjudanden till kund

AB-system - testar vilken av två versioner av webb eller annons som fungerar bäst.

B2B - Business to business

B2C - Business to customer

BAC - bounce - activity - conversion

CMS - content management system (exempelvis WM3)

CPA - cost per action

CPC - cost per click

CPL - cost per lead

CPM - cost per thousand

CPO - cost per order

CPQ - cost per quality

CPV - cost per view

CRM - costumer relationship management

CTA - call to action

CTR - click-through rate

DSP - demand side platform

EMM - e-mail marketing

HTT - horisontell trafiktaktik

MA - marketing automation

OCS - omnichannel system

ROI - return of investment

ROPO - research online, purchase offline

RTB - real time bidding

SEM - search engine marketing

SEO - search engine optimization

SMM - social media marketing

Viralitet - socialt värde

Virilitet - konsumtionsvärde

VTT - vertikal trafiktaktik